Women's Aid

Blind Eye

Developed in partnership with WCRS London, this award-winning film features a unique use of 3D stereoscopic technology which allows viewers to edit the film in real time.

WCRS came up with the idea of using the different eyes to display different images, rather than the same scene with shifted parallax, but it was an idea in search of a story. I did lots of tests with different scenarios and realised that what was unique about this idea was the way you could completely transform the emotional content of a scene with a small change. So WCRS proposed pushing this idea to the limits and suggested a film about domestic abuse. I went away and wrote and shot a test film. At this point it was an story in search of a client.

When Women's Aid were secured as a client, I worked very closely with them to create a script that would be faithful to the experiences of victims of domestic abuse, and wove together a few different real-life case studies to form the narrative.

The shoot was very demanding for the actors and Lucy Roslyn did an amazing job recreating the same physical blocking with two totally opposing emotional performances, especially as she had to switch between the two states for every camera set-up.

One of the biggest challenges was creating a mechanism through which the audience would engage with the self-editing technique. This involved lots of test screenings to refine the process.

The film was very successful and generated a huge amount of publicity for Women's Aid, and won a few awards along the way.

Best in Book,
Creative Review Annual
Gold Award,
Digital Craft, Creative Circle
Public Awareness, Cannes Lions
Best Cinema Ad, British Arrows
Not-for-Profit & Public Service, Brand Republic Rev Awards
Production Company
Lucy Roslyn
Mark Davison